Journal
Notes on building websites, web apps, SaaS products, and AI automation — and on hiring an agency that actually ships. Written by the SideSwitch team in New Delhi.
Custom Website vs Template: What Growing Brands Should Choose
A straight decision guide to custom-built websites versus templates and builders: where each wins on speed, SEO, performance, ownership and cost, and how to pick the right one for your stage.
Hiring a Web & App Development Agency in New Delhi / India
A practical guide to hiring a web and app development agency in New Delhi or India: what to look for, how timezone work with global clients actually plays out, and what a real SaaS partner should be able to show you.
AI Automation for Businesses: What to Automate First
Which workflow should you automate first? A practical guide to AI automation for ops, lead-gen, and CRM from SideSwitch, an independent New Delhi digital agency, with real examples from the products we've shipped.
The SideSwitch Process: From Idea to Launched Product in Weeks
A phase-by-phase look at how SideSwitch takes a product from first conversation to live launch — discovery, design, build, launch — with real timelines and examples from our client work.
How Much Does It Cost to Build a SaaS Product in India?
A transparent, no-fluff breakdown of what it actually costs to build a SaaS product in India, from MVP to full platform, with New Delhi rates against US/EU and the real drivers that move the price.
How to Choose an Agency to Build Your Web App (2026 Guide)
A practical 2026 guide to hiring an agency to build your web app: the questions to ask, the red flags to avoid, and how agencies stack up against freelancers and in-house teams.
What Is SideSwitch? A New Delhi Digital Agency for Web, SaaS & AI Products
Who SideSwitch actually is: an independent New Delhi digital agency, founded 2023, that designs and builds websites, web apps, SaaS products, and AI automation end-to-end. Covers our four service lines and the real projects behind them.